digital signage.
Make the most of the advantages of the digital medium in the physical customer journey at the POI/POS. With our digital signage solutions, you can place the right messages in the right place at the right time.
Get your brand noticed using unforgettable presentation and inspirational technologies.
sales & advisory tools.
Optimise your sales and advisory processes, increase efficiency and improve customer interactions. Our Sales & Advisory tools support you in providing your customers with first-class service.
Digitise the sales process efficiently using impressive solutions.
cx consulting.
Customer behaviour and the available digital resources are changing rapidly. Keep a holistic view of your customer journey and act where added value can be created efficiently.
Always focus on the needs and experience of your target group. With strategies that work.
gamification.
nspire your audience with interactive experiences. Gamification turns every touchpoint into a real connection – boosting engagement and brand loyalty.
customer feedback.
Real feedback brings added value. Whether with simple questions and hardware at the POS, or as extensive surveys as web links, our solution impresses with its intuitive handling and clear dashboard.
Measuring satisfaction at the point of experience in real time using feedback that counts.
websites & self-service portals.
Offer your customers an intuitive online experience. Our web and self-service solutions are characterised by user-centric design and create a seamless omnichannel experience.
Services and offers can be accessed at any time using connections provided by real functionality.
What should I know about Customer Experience at jls?
What does jls understand by Customer Experience?
What does jls understand by Customer Experience?
Customer Experience (CX) at jls means looking at the entire journey of your customers across all touchpoints, from initial awareness to long-term relationship building.
Within Customer Experience, jls connects solutions with clear business goals and data-driven decision-making. You can see how this specifically impacts customer journeys in the blog article on Customer Experience Optimization.
What Customer Experience services does jls offer?
Under Customer Experience, jls combines several services that cover different phases of the digital customer journey. These include:
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CX consulting and digital customer journey advisory
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Digital signage solutions in Switzerland, for example at the POS with digital signage displays, interactive displays, E-Ink screens and transparent LED installations in shop windows
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Gamification approaches for apps, screens and websites to increase interaction, engagement and lead nurturing
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Sales & Advisory Tools as digital consulting solutions in sales that structure and clearly present offers to customers
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Websites & self-service portals as digital entry and service points, for example B2B customer portals or B2C self-service solutions
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Customer feedback solutions, enabling you to capture and analyze customer satisfaction and feedback along the journey in real time
How can jls support me in Customer Experience consulting?
In joint workshops, we analyze customer needs, existing touchpoints and pain points and derive a clear roadmap from this:
Where is it worth investing first? Which Customer Experience solutions deliver the greatest impact? And which digital touchpoints (e.g. Digital Signage, websites, self-service portals or Sales & Advisory Tools) directly contribute to your goals?
You can find more in-depth insights in the blog on Customer Journey and Customer Experience.
What role do Digital Signage and interactive displays play in Customer Experience?
Digital Signage and interactive displays connect the digital and physical customer experience directly at the point of experience. With digital signage displays, interactive displays and digital shop window communication, you can offer information, inspiration or advisory services exactly where customers pass by, for example in stores, shop windows or reception areas. You can find more details in the Digital signage offering.
As a leading Digital Signage provider in Switzerland, jls never considers these touchpoints in isolation but always as part of the customer journey. Content can, for example, come from web portals, apps or content automation and be used across channels. A concrete example is the Swisscom reference with Digital Signage in shop windows and customer zones. Further examples from various industries such as retail, banking or tourism can be found in the Digital Signage references.
How can websites, self-service portals and Sales & Advisory Tools improve Customer Experience?
Websites and self-service portals are central touchpoints of the digital customer journey. They help customers use information and services independently and simplify processes. One example is the Swisspower / LEGhub customer portal, which enables energy communities to be managed digitally.
In combination with sales & advisory tools, complex offerings can be explained more clearly and advisory conversations can be structured more effectively. One example is a digital advisory setup like in the LOWA reference, where in-store consulting is supported by digital tools. Further platform and portal projects can be found in the references.
How do the Customer Feedback solutions from jls work?
With the customer feedback solution from jls, you can measure customer satisfaction digitally, for example via terminals at the point of experience, short surveys on tablets, QR codes or online forms.
All responses are collected in a central dashboard where you can see in real time how individual touchpoints along the customer journey are performing and where adjustments are needed. The tool opiniooon is particularly suitable for cross-location comparisons, for example in branch networks, healthcare or retail.
In which cases is Gamification in marketing particularly suitable?
Gamification is especially suitable when you want not only to measure interactions but to actively increase them, for example in campaigns, loyalty programs or along the customer journey. Instead of displaying traditional advertising, you engage customers through playful mechanics such as points, progress or challenges within your digital touchpoints. This can take place in an app, on a website, in a self-service portal or on digital signage screens.
Gamification is particularly effective if you want to generate leads, motivate customers to return repeatedly or create more attention at the point of experience. In the Gamification offering and in the references, you can see how jls applies these mechanics in marketing and Customer Experience.
How do I start a Customer Experience project with jls?
The best way to get started is via the customer experience area. You can contact jls without obligation, even if you only have a rough idea or a target vision. Together, we clarify whether a short CX check, a journey workshop or a full project around digital signage, websites & self-service portals, sales & advisory tools, gamification or customer feedback makes the most sense.
You can find inspiration for possible directions in the references and in the blog.