acrevis  

Using digital signage for gamification at the PoE

The existing 75-inch landscape screens in the acrevis shop window can be used for gamification campaigns without any additional hardware. For gamification activities, the game is integrated as dedicated content on the existing shop window screen and activated at the desired time. This allows targeted campaigns and gamification formats to be played directly at the Point of Experience (PoE), while other content such as image or info spots can run in parallel inside. The result: generating more impact from the existing infrastructure and temporarily turning screens into a playful brand experience.

Gamification in the shop window: interactive POE experience

During the OLMA fair, acrevis transformed the shop window at its St. Gallen headquarters into a digital race track. On the digital signage screen, several 3D-animated versions of the mascot Miro – a sheep – competed against each other in a short race. Passers-by were invited to join in: they chose their favourite sheep, submitted their tip and watched live which sheep crossed the finish line first. If their chosen sheep won, participants received a small reward.

What started as a brief glance into the shop window turned into a surprising digital experience that captivated people of all ages. A real-life Miro mascot on site further boosted attention: it interacted with people, encouraged them to take part and drew them straight into the game.

3D character animation: from 2D mascot to flexible brand asset

For the gamification campaign, the previously purely illustrative 2D mascot Miro was turned into a fully-fledged 3D model. In 3D, the sheep can move freely, perform a variety of actions and can therefore be used much more flexibly. The model was carefully modelled and textured so that Miro appears lifelike on screen.

To meet the tight production timeline, the new 3D sheep was created based on a design generated with Krea AI. Several variants were explored, the favourite was selected, further refined for 3D modelling and then polished to its final form. The character was then integrated into a coherent stadium scene with racetrack and audience and fully animated  from the starting signal to crossing the finish line. The result is a high-quality, flexible 3D asset that can be used for future campaigns, channels and formats.