A great fit if you want to create attention easily and collect leads quickly. You get proven point-of-sale game mechanics like a slot machine or prize wheel, including CI/CD customization (logo, icons, colors) and customer data capture for lead setup.

Ideal if you want to stage a complete brand world and build long-term customer loyalty. You get tailored gamification solutions with flexible CI/CD implementation aligned to your brand and goals, including an optional cross-channel campaign and data capture for leads and loyalty.

Gamification turns brand messages into real experiences. POS gamification refers to using game-like elements directly at the point of sale or point of experience to actively involve customers. Unlike classic POS advertising, which is mainly perceived passively, gamification focuses on interaction, participation and experience. Brand messages are not only seen but experienced, exactly where purchase decisions are made.

POS gamification is especially well suited for retail and banking but also for brand spaces in general, trade fairs, events, pop-up stores and promotions. Anywhere brands meet customers in a physical setting, gamification can capture attention and create experiences. It is particularly effective for product launches, sales promotions and brand activations where fast interaction and high visibility are key

At the POS, short, intuitive and low-friction games work best. Examples include instant games and prize draws such as a slot machine, prize wheel or dropper games (catch games). Also effective are challenges with instant rewards such as discounts or giveaways and quiz formats for playful product education or knowledge transfer. POS gamification should work without explanation and integrate seamlessly into the shopping flow.

Want to see examples? Check out our references here.

These goals can be measured and optimized for both awareness and performance marketing campaigns. Typical outcomes include increased engagement such as longer dwell time and more interactions, qualified lead generation via forms or opt-in options, higher conversion rates for campaigns or promotions and stronger brand loyalty with repeat purchases.

The effort required for POS gamification is usually lower than many expect. Thanks to modular concepts and proven mechanics, campaigns can be planned, rolled out and operated efficiently. What matters most is a clear goal definition and early alignment with the technical and spatial conditions on site. This creates effective activation without unnecessary complexity or long lead times.