Digital Signage
Targeted communication along the customer journey
SGKB screens are used strategically depending on location and zone. In shop windows and exterior areas, high-impact topics take center stage, such as Newhome, campaigns, or employer branding. In customer zones, the screens display current announcements, expert topics, and content with a direct link to the respective branch, such as employee portraits at the location.
Thanks to location-specific configuration, each branch can communicate individually, tailored to region, target audience, and spatial conditions. Even during major refurbishment projects, operations remain flexible: screens are temporarily deployed at other locations and seamlessly reintegrated once construction is completed.
Content Automation
Automated templates for always-on content
A core element of the solution is comprehensive content automation. Together with jls several feed-based templates were developed that publish content fully automatically without manual effort in day-to-day operations.
Content automation highlights: Four location-specific, feed-based templates continuously deliver relevant content. External data sources are automatically integrated via API (e.g. jobs, Newhome, news). Semi-automated campaigns such as Christmas or donation initiatives ensure that all required spots are generated automatically. For motion content, After Effects–based templates are used.
Automated content powered by templates and feed integrations
SGKB creates most of its content in-house and works directly in the jls CMS with minimal effort based on automated templates and jls feed integrations. This allows the bank to remain flexible in daily operations while continuously delivering relevant high-quality content even without an active campaign.
«The automated content solution enables precise location-specific communication and ensures maximum operational efficiency.»
FAQs
How can location-specific communication be implemented efficiently?
Through central management and location-specific configurations content can be distributed by branch, zone or region. Each location communicates individually without additional manual effort in daily operations.
How does content automation support always-on communication?
Automated feed-based templates ensure that content is continuously published even without an active campaign. Current topics, offers and information remain visible and relevant at all times.
What type of content is best suited for automated digital signage templates?
Dynamic content such as job offers, real estate listings, news, events or product information works particularly well. Via API integrations this data is automatically updated and displayed in a visually consistent way.
How much effort is required for ongoing content maintenance?
Thanks to automated templates and feed integrations maintenance effort is reduced to a minimum. Most content is generated automatically while editorial adjustments remain possible at any time directly in the CMS.
How scalable are jls digital signage solutions for large branch networks?
The platform is designed for long-term operation in large decentralized structures. New locations, screens and touchpoints can be integrated at any time including individual configurations per branch or zone.
How is operation ensured during refurbishments or temporary location changes?
Screens can be repositioned, reassigned or temporarily operated at other locations. After refurbishments they can be seamlessly reintegrated into the existing network without interruption of communication.
What role do templates play in ensuring consistent branding?
Templates ensure that all content remains brand-compliant and visually consistent while still allowing flexibility. Motion and static content can be combined without redesigning each individual asset.
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