Optimisation of physical sales at the new office in Dietikon
Raiffeisenbank an der Limmat has been acting as a new advisory bank since February 2021. The counters have disappeared. Instead, customers and employees can expect a welcoming entrance area with an information desk, comfortably furnished consulting rooms and state-of-the-art office and conference facilities.
In the new advisory bank, internal and external communication as well as consulting will be aligned to today's digital needs. The aim of digital solutions is to support employees in completing their core tasks and to inspire customers with plenty of transparency and digital customer friendliness.
Contact customer advisor using a call system
Professional advice is just one click away
Above the modern entrance area, what is known as the meeting zone of the Raiffeisenberaterbank in Dietikon, are the offices of the bank employees as well as various consulting and meeting rooms. If the customer asks for a personal consultation, the contact person is notified by the digital call system by SMS and email so that the customer can be picked up in the meeting zone and accompanied to the corresponding consultation room. Thanks to this innovative call system, bank advisors can move flexibly around the building and focus on carrying out their jobs efficiently behind the scenes. In addition, the calling system is an integrated part of the highly flexible digital signage network and is also used to display content, which supports digital communication on the premises of the new Raiffeisenbank.
Video conference room
Best sound and video quality in every corner of the building
The 20 person conference room is equipped with a user-friendly and reliable video and audio-conferencing solution. While the touch panelcontrols the three digital signage screens individually with a few intuitive clicks and uses them to display different content, the precise sound acquisition throughout the room serves to automatically recognise and transmit the person talking in excellent video and sound quality. Raiffeisenbank ensures efficient, uncomplicated discussions with this business communication solution, and so promotes interactive collaboration and productivity.
Find the right contact point & suitable offers
A variety of consulting rooms in different feel-good designs are available In the new advisory bank. Each room is equipped with digital signage screens, which can be used to share information, forms, statistics, guides and much more for discussion with customers at the touch of a button. This makes consulting equally transparent, efficient and productive. However, the screens serve not only as a supportive customer advice tool, but also for the uncomplicated video connection of other consulting experts. If the screens are not used for consulting or a video conference, they can be used to communicate general Raiffeisen content such as opening hours, current stock market numbers, weather forecasts or to introduce the team.
The Raiffeisen Experience Desk (RED) - Bringing the digital Raiffeisen world closer to customers
The RED represents the link between physical sales and the digital Raiffeisen world in customer advice and offers versatile possibilities. In this way, customers can discover current banking products and services, schedule customer appointments, but also gain exciting insights into topics such as TWINT, e-banking, etc. Through the active experience of the customer and the interaction with the consultant, the fear of touch is reduced to digital banking services, so that the self-dealing rate can be increased sustainably in the future. The Raiffeisen Experience Desk is available as a fixed touchscreen (e.g., in a standing table), or as a tablet version with screen sharing.
How does RED impress people?
- Make consultation appointments
- Download applications (TWINT, RIO, retirement radar)
- Jump to forms (apply for Maestro card or Mastercard)
- Experience the Raiffeisen world digitally
- Digital onboarding of customers in combination with personal advice
- Digital empowerment of customers through a variety of media and personal consultant support
- The brief consultation becomes a customer experience
- RED supports the addressing of topics thanks to emotional images and aims to promote interaction with the customer
- Upselling and cross-selling of products and services
- Digital capability and support for installations (e.g., apps like RIO or TWINT)
- Underlining Raiffeisen's digital competence
Secure future planning - A clear picture of the financial future
jls has been developing and operating the Raiffeisen retirement radar for Raiffeisen. The app helps users to easily and efficiently get a summary of their pension situation. It uses less information (date of birth, gender, civil status and gross income) to calculate the future income from the 1 Pillar (AHV) and 2. Pillar (BVG). Existing credits of 3. Pillar (3a tied pension, 3b free pension) can also be taken into account in the forecast pension. The result is presented as a monthly summary, which identifies financial opportunities and any pension gaps at an early stage. The retirement radar suggests ways of optimising the pension situation and provides further information about the performance of the Swiss three-pillar system in context.
«The pension radar is our answer to one of today’s major challenges – being present as a competent partner.»
Direct line to pension experts
Contact made easy
Retirement provision is a complex issue, which is why there is often a barrier to addressing it – until it is too late and a provision gap has arisen. That’s why Raiffeisen informs users in the «Good to know» section about various services offered under the Swiss three-pillar system. For more in-depth questions and for personal advice, the app can be used to contact the Raiffeisen pension experts directly.
«Raiffeisen sees its mandate as drawing attention to impending retirement gaps and to raise public awareness of the issue with the app.»
Sales & Advisory Tool
RAImo – An impressive consultant tool
Customers are given a summary of the energy classification of the desired building. Modernisation proposals and associated investment costs are put at the centre and visualised for the customer.
The customer is shown the modernisation that is needed in an efficient and understandable manner, as are the investment costs. Visual support offers customers real added value. In addition, the application offers very good support for Raiffeisen employees.
The result is a web-based solution for Raiffeisen employees and their customers. The impressive solution uses a calculation tool for investments and energy ratings, as well as a planning tool for building modernisations.
Virtual house tour
RAImo allows a virtual tour of every room in the house, such as kitchen, bathroom, etc. The individual components are marked with a red dot and can be clicked on for more details.
- Location and cross-sectional view of the building
- Condition of components
- Record of the actual condition of the building
- Calculation of suitable quantity of solar panels
- Energy classification of the building
Strengthening local marketing - The central service for local and regional content marketing, across all digital channels
The Raiffeisen Group focuses on content marketing. The aim of local marketing is to expand proximity to their customers through increasingly regional topics. The Content Studio provides easy access to a content team at jls that prepares every local topic for all digital channels: Website, digital signage, social media, email banners, web banners, ATM and editorial support.
The 6-member advisory team of jls is also available to the banks for advice on implementation and drafting.
Seminar «Filming with your smartphone.»
An additional empowerment by acquiring skills in storytelling and filming with your smartphone
The day course or the online seminar in 3 modules consists of the following contents:
- How to tell a story - basics of storytelling
- What do I need – summary of equipment
- Practical exercises
- How to develop a story - Settings and editing programs
Participants will be supported by jls experts during the day course as well as through the online course.
«The Content Studio provides the best possible service for our banks to promote local marketing and increase relevance on channels.»
Thanks to the service of jls Raiffeisenbanken can implement their events in a virtual form
From planning and consulting, to all design elements, to equipment and implementation. jls offers all the services it needs to provide a professional live stream. From planning and consulting to coordinating interfaces and locations to creating design elements.
All of the equipment with setup/dismantling, the support and running of the events, as well as the post-processing and on-demand of the streams are also part of the offer.
Flexible and mobile
Any location can become a TV studio
The location of the live stream can be selected individually. Depending on the circumstances, the corresponding equipment is assembled individually. This can be a customer area, a meeting room or a professionally furnished studio.The service jls offers is individual, flexible, modular and mobile.
Livestream events offer some exciting benefits:
- Interaction with customers can continue to be encouraged
- Proximity can also be maintained in virtual times
- New target groups can be tapped