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Graubündner Kantonalbank

Emotional communication on digital channels.

The sympathetic Capricorn CORNELL, penned by the Grisons artist Mathias Durisch, acts as the flagship of the CORNELL CLUB. Now, however, CORNELL does not just have a delightful drawn comic character – it also has a digital 3D character animation. This means that the presence of Graubündner Kantonalbank (GKB) on digital channels is gaining further sympathy and emotionality.

Customer

Graubündner Kantonalbank

Offer
arrow facing down Motion Design

Motion Design

Dreams come true with Cornell
With the CORNELLCLUB, GKB offers the best solutions for small and large children's dreams. The sympathetic mascot CORNELL now also has a delightful digital 3D character animation on all GKB digital signage channels and on the GKB website.

 

Thrilling 3D animation
With these moving image conversions, GKB communicates its family products to target groups and provides attractive variety in addressing customers.

Cornell Animation Sommer

Sympathetic appearance

Appearance with effect
With the new short spots, GKB complements its likeable and down-to-earth brand image with an attention-grabbing digital staging. The implementations are aimed at GKB’s youngest target group and show once again that a versatile channel design can increase the awareness, the dwell time and therefore the advertising effect as well.

Schaufenster Graubündner Kantonalbank

“CORNELL has been brought to life with the professional work of jls. We are convinced that this will increase awareness of CORNELL even more.”

Jann Andrea Roffler, Leiter Kreation & Crossmedia, Marketing & Kommunikation

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