Digital Signage
Digital signage implementation: flexible, efficient and customer-orientated
The TopShop customer journey starts with the welcome module in the shop window right next to the sliding door, which is also visible to customers refuelling. After entering the shop, you are greeted by the convenience module, a module with two 32-inch landscape screens. The optimised solution enables smooth integration, with no points of contact with refrigerated cabinets, which makes support much easier. A place to linger was created in the coffee corner, which is accompanied by local content on a 49-inch landscape screen. The customer journey is completed at the checkout with a 3-unit module that can be easily adapted to any position, angle of inclination and other site conditions.
The guaranteed flexibility makes our digital signage solution a cost- and time-efficient implementation.
Motion Design
Individualised approach and timely playout
Our motion design realisations focus on uniqueness as a local brand. TopShop not only presents the latest products, but also customises its approach to its customers. Whether the early worker at 6 a.m. or grandma in the afternoon - buying habits and sales figures are taken into account in order to play out target group-specific and time-appropriate content.
Effective Communication through Motion Design
A versatile design across one to three screens
Pure text and media templates are used to communicate opening hours or to create a mood, while combined media with text templates promote «Znüni Hits», for example. Depending on the digital signage module, the motion design content is designed for display on one, two or three screens.
Topics such as language control can also be included within the content. The intelligent player structure knows which language needs to be played at which location. In addition, specific attributes can be set, e.g. for the tobacco ban in Valais. The logic integrated in the player ensures that tobacco content is not played on the screens in Valais.
«In addition to nationally prepared content, each individual TopShop has the opportunity to offer its local partners an ideal advertising platform.»