Digital Signage
Eyecatcher Digital Signage Hero-Wall or LED-Wand
As soon as you enter the garage, the impressive 98-inch Hero-Wall catches the eye, as the large digital signage screen immediately attracts attention due to its size alone.
Depending on the size of the garage, an LED wall is used, which is optimally integrated into the store concept.
Consultation simplified by Digital Signage
Challenge & objective
A key aspect was the integration of existing modules from the European concept on our digital signage screens in Switzerland. We ensure the successful use of digital signage technology through adaptability and targeted problem solving.
By equipping the Toyota garages with digital signage screens, the aim is to simplify the consultation and purchasing process.
Digital Signage moduls
Solution
In addition to the Hero Wall/LED wall, further digital signage modules were implemented for different focus areas. In the waiting area, there is the Beyond Zero Wall, which displays specific content on two landscape screens. A Gazoo Racing module is also in use, which focuses on the promotion of racing cars.
In addition, a handover module is available to advisors in certain garages, which projects content seamlessly and in real time thanks to the simple screen sharing option via Miracast. The personal approach during handovers ensures unforgettable moments with customers. The After Sales module closes the circle and offers Toyota customers additional information directly alongside customer service.
Interactive Digital Signage screens
Our interactive touchscreens offer an intuitive user experience. The integrated configurator makes it possible to configure Toyota products individually and at the same time experience the haptic and design on site. This increases visualization and facilitates decision-making.
Two special modules take center stage here. The menu structure was implemented in such a way that further bundling modules (insurance, leasing) can be presented directly on the touch screens in the future.
- Used cars: The interactive touch module allows users to view an overview of the used cars available in the respective garage and to obtain detailed information on the available vehicles.
- New car configurator: Using the touch function, the new car configurator makes it possible to immediately put together an individual vehicle of your choice.
«The digital signage modules improve the consultation atmosphere and enable customers to configure cars independently and interactively.»