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Rotpunkt

Increase sales & competence.

Rotpunkt-Pharma AG is a franchise company for independently managed pharmacies. Members are supported in marketing, training and purchasing to strengthen their position in the market. jls will equip all Rotpunkt pharmacies with digital signage screens in the storefront and instore at the beginning of 2020, produce and control the digital content and develop an employee knowledge portal.​

 

With the new digitisation strategy, Rotpunkt proves how digital communication can be successfully implemented in Swiss retail for the benefit of pharmacies, to the delight of consumers, but also to strengthen industry partners and to provide the most competent advice possible.

Customer

Rotpunkt

Offer
arrow facing down Digital Signage
arrow facing down Motion Design
arrow facing down Content Automation
arrow facing down Web App

Digital Signage

Digital solutions for increased sales and quality
Analogue means of communication such as viewing screens, counters and displays and information brochures are now to improve the interior and exterior communication of Rotpunkt partners and support sales through the use of digital signage solutions. But internal communication and access to information and knowledge will also be optimised in the network with digital strategies.

Rotpunkt Digital Signage Screen Apotheke Kreuzplatz

Motion design

Creative implementations increase attention

jls supports Rotpunkt by creating attention-grabbing content that customers remember. In particular, the illustrations of the Rotpunkt services ensure a sympathetic appearance, bringing a smile on the lips of the viewers and so ensure positive emotions when visiting the pharmacy.

Rotpunkt Content Creation

Content Automation

Innovative technology supports efficient trading

Despite the automated process, the content is individually tailored to the communication objectives, the communication location and the communication channel. This significantly supports flexibility and efficiency and saves time for other important tasks.

Rotpunkt Content Automation

Web App

Building and expanding knowledge digitally

Rotpunkt supports its employees with the latest industry knowledge and training opportunities to ensure competence in consulting and to expand it with continuous knowledge transfer. Rotpunkt employees can find up-to-date industry information as well as offers for further training or digital refresher courses on the portal. With the aid of learning controls directly after further training, employees are given the best possible support in the learning process. The web app can be used both on a notebook and on a smartphone.

Rotpunkt Wissensportal Weiterbildungen

«The Rotpunkt Knowledge Portal modernises our training courses – personally, clearly and sustainably.»

Jolanda Grepper, Mitglied der Geschäftsleitung Rotpunkt-Pharma AG
Rotpunkt Wissensportal Übersicht Weiterbildungen und Lernkontrolle in einer Lösung

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