Digital Signage
The info stele shows both national and local information about the supermarkets. With the help of interfaces to Migros systems, content creation is largely fully automated, with no manual adjustment. This allows the stele to be used as a «plug&play» solution in any supermarket and automatically displays the locally relevant content.
This stele is being rolled out in cooperation with the shopfitter of Migros.
Efficient Digital Signage Rollout
Standardised, efficient and simple
Through a standardised installation and delivery process in coordination with the store fitter, the info stele is ready for installation in a new branch within a short space of time.
Highlights include the following:
- Efficient content display: The interfaces in the Migros system enables the attraction of content (e.g. daily highlights).
- Standard process: The integration into the internal MGB webshop offers a standardised ordering process and so allows supermarkets to easily and efficiently retrieve the modules.
«Integrating with Migros systems allows us to create fully automated content.»
Motion Design
Various screen formats are used - from large steles to smaller displays. The combination of long-distance effect and targeted information transfer creates a consistent digital brand experience.
Modular templates were developed for the content display - from full-screen layouts for eye-catching presentations to split-screen versions for parallel content. The templates are dynamically structured and enable flexible, brand-compliant content production across all screen formats.
