Digital Signage
Initial situation: Inconsistent screen landscape
As one of the key players in the Swiss pharmacy market, Galenica works with a variety of pharmacy formats and concepts. The existing screen landscape was correspondingly heterogeneous: different devices, different configurations and no consistent overarching system.
The goal was to bring this diversity into a clear and manageable structure. What was needed was a solution that would unify the different concepts as effectively as possible, simplify content playout and create a solid foundation for further development across multiple locations.
Solution: Standardized and scalable
jls reduced the screen formats used to three defined sizes: 32, 43 and 55 inches. This setup transformed an organically grown installation into a unified overall system. Galenica now benefits from a more consistent in-store presence and a solid foundation for further expansion.
Content can now be managed centrally and played out in sync. Technically, the setup is based on an SoC solution with integrated players. Existing installations were integrated into the new concept, while a new, cost-effective floor stand was defined in parallel, to be rolled out in 2026.
Digital communication now feels calmer. At the same time, operational complexity is reduced, and new locations or formats can be planned more precisely.
Partnership: Synergies used strategically
For the implementation in the Romandy region, jls deliberately relied on close collaboration within the group. Existing structures were leveraged and expertise deployed specifically where it creates the greatest added value.
The collaboration with cablex resulted in a model that combines central control with local presence on the ground. cablex handles installation and field support in French-speaking Switzerland. This simplifies coordination, shortens communication paths and creates a reliable foundation for installation, support and further development.
«Standardization resulted in a solution that visually strengthens our pharmacies and significantly simplifies operations.»