Modern and process-orientated with digital signage
With the expansion of its branches, BCF is taking a further step towards modernisation. With large portrait screens in the shop window and customer zone, the cantonal bank is positioning itself in a modern way at the POS. Digitalisation saves on analogue interfaces and makes a significantly greater impact on the outside world.
Less is more: focus on visual stimuli
Moving image content is indispensable. In today's information overload, less is often more. The concept of «overload» is a thing of the past. Modern motion design strategies have a clear focus: less text and more images. We rely on visual stimuli to attract and hold the attention of the target group. We work with innovative templates that have been specially developed for this case. Instead of dry information, marketing content is communicated outside at the POS and product content in the customer zone in the form of a consistent story. This gives BCF a modern image.