Progressive Web App
The LOEB Club app: The must-have for all LOEB customers!
As an existing LOEB customer, the LOEB Club app offers everything for a digital shopping experience. Conveniently collect points, manage your vouchers and gift cards and redeem them digitally. As a LOEB Club member you also get access to exclusive offers and news. Users will also see all LOEB courses and can register for them directly from the Club app. The app also contains practical information about the shopping experience in the LOEB store, such as opening hours, contact with customer service, FAQ about the app and more.
LOEB offers its LOEB Club members a centred customer experience in their pockets.
User Experience (UX): The LOEB Club app as a digital extension of the customer
The aim of the UX design of the LOEB Club app is to provide users with a seamless and intuitive shopping experience. Thanks to the clear user interface, you always have an overview of your score and your LOEB Club status. Once you have earned enough points, you will automatically receive a voucher that can be redeemed at the LOEB department store. Gift cards can also be stored and redeemed digitally. You can also see all your past purchases in the Club app.
User Interface (UI): Recognition value to printed counterparts guaranteed
The department store dark blue and gold image has a simple elegance. With the navigation colour yellow, the app looks interesting and young and brings opportunities for interaction to the fore. The well-known vouchers have been digitised visually virtually identically to make the transition into the digital world of LOEB as easy as possible for customers.
LOEB Club app adds value to LOEB customers
One of the most important functionalities of the app is the ability to earn and redeem points. The points you have earned from your purchases are recorded automatically and you can them redeem for rewards. The digital LOEB membership card can be used at any time - thanks to the offline capability of the app - conveniently in the department store.
The frontend of the LOEB Club app has been implemented with VueJS as a Progressive Web App (PWA). Thanks to the development with the PWA plugin, the app feels almost like a native app with functionalities such as forward and backward swiping.
The backend of the app has been developed with a microservice structure to guarantee that it can be integrated into the existing LOEB ecosystem. Additional services such as the MemberService, Events and Newsletter can be easily connected thanks to the basic structure that has been used.
“LOEB Club members benefit from exclusive benefits and always have their customer card, vouchers and vouchers in their pockets with the Club App.”
Flexible use, shopfitting and digital concepts
LOEB uses nine digital signage installations around the high-traffic building, increasing visibility through the use of moving images. Different communication concepts are used to strengthen brand positioning or to increase frequency depending on the time of day or communication location.
Digital Store Directories
In-store communication is operated in the form of store directories with signalling
The overall digital picture is completed by classic in-store communication in the form of store directories with signalling and advertising as well as digital signage in the checkout area with quieter content. The significant advantage is the simplicity of content management.
From Point of Sale to Point of Experience
Various, themed adventure worlds in the main house offer customers the opportunity to take a break at any time and so extend the shopping experience. When enjoying a fresh smoothie in a sewing café or a cool beer in the LOEB Lounge, customers can rest and LOEB cleverly increases the length of stay in the department store. By allowing customers to order their drinks and food independently from a digital terminal, LOEB enables rapid delivery to floors without the need for additional staff.
Better offers for target customer segments, inspiring customer experiences and simple processes
Touch tablets in the changing rooms of the underwear department allow customers to request a different size or individual advice. Whatever they need will then be shown on a screen. After a customer has requested help from the changing room, an employee is then notified on their Apple Watch of the type of consultation request and booth number.