High quality standard in shop window communication
The digital signage screens have been implemented as a universally applicable custom-made housing. These steles, which are screwed freely or fixedly into the floor, can also be used on site depending on the circumstances. 1 to 6 screens are installed in each location to show synchronised content. For this purpose, a master screen is defined which controls the other screens directly.
Current and site-specific content display
Thanks to a content creation hub template for weekly and monthly promotions, Bähler Dropa stores are on the move very independently. They can render their action content independently and have it played out using CMS. This shortens the response time and things like price changes can be adjusted directly and quickly.
The display of site-specific content in the CMS is solved using black & whitelisting. This means that each location is assigned its own number (ID). If any content needs to be played just at one specific location, it is placed on the whitelist (may be played). In the opposite case, the blacklist (may not be played) comes into play.