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Schweiz Tourismus

Discover Switzerland on the go.

Switzerland Tourism is responsible for promoting tourist demand in Switzerland and is keen to offer its guests unforgettable experiences.


The Grand Tour Switzerland app is the reliable travel companion for Grand Tour guests from near and far. It offers convenient planning of road trips through Switzerland and provides travellers with the security they want on the way to orient themselves effortlessly in new surroundings and not to miss any tourist experiences and sights.

 

The impressive Swiss Snow App displays up-to-date and relevant detailed information from the extensive winter database to the delight of users on a mobile journey of discovery through Switzerland. The trailer serves as an emotional teaser for the exciting winter app.

Customer

Schweiz Tourismus

Offer
arrow facing down Grand Tour Switzerland App
arrow facing down Grand Tour Switzerland App Trailer
arrow facing down Swiss Snow App
arrow facing down Swiss Snow App Trailer

Grand Tour Switzerland App

Project link
arrow facing right App Store arrow facing right Play Store

Your personal Grand Tour in three steps!

The Grand Tour Switzerland app is like a Swiss pen knife, equipped with sights: over 1600 kilometres, 22 lakes, 5 Alpine passes and 12 UNESCO World Heritage sites. If you are mobile, there is no better way to experience Switzerland in all its diversity. The app plans your perfect trip through Switzerland in just three steps (starting point, duration, attractions) and navigates you directly to your destinations using live GPS data.


The impressive app offers the following aspects:

Plan: The best travel suggestion for your Switzerland adventure - your digital planning tool.

Discover: All of the must-sees and excursion tips along the Grand Tour of Switzerland at a glance.

Experience: The app accompanies you to the most beautiful Swiss attractions - your digital travel experience.

Entdecken Routenabschnitte der Grand Tour Switzerland

Interaction Design  

User Experience: Plan an eventful trip without overwhelming users

Switzerland is diverse, as are its many different itineraries. At the same time, it is our ambition that users are offered the best Grand Tour for their needs without too much effort. Whether planned in advance or as a last-minute decision, the user quickly and easily has their personal Grand Tour itinerary digitally in their hands and can set off. Usability and simplicity are paramount.

User Interface: Inspirational and supportive

Visually, the app is an attractive reference to the beautiful imagery of Switzerland Tourism. A line is deliberately drawn between visually processed inspiration and reduced and interactive planning.
 

Routenplanung Grand Tour Switzerland und direkte Navigation in der App

Software Development

Thanks to the development with ReactNative, you can rely on a high level of performance and shorter development time without sacrificing the usability of the app. This means that functionalities such as the Map View and navigation can be implemented as a native map component in the app

The highlights of the Grand Tour Switzerland app are:

  • Stability: Secured by individual independent backends.
  • Fluid app experience: Zoom/pinch/move are directly integrated and work seamlessly. 
    Animations/swiping/clicking/navigating work as users expect depending on the operating system.
  • Discover: Map view with pins around my location.
  • Smartes Caching System: Data does not always need to be reloaded, creating a pleasant user experience.
Entdecken Foto-Spots auf der Karte

Gamification

Collect digital photo spots with Non-Fungible Tokens (NFT)

The GToS app uses gripping gamification elements that users enjoy. In the app, you can collect virtual objects from the digital photo spots using the augmented reality function and store them in your personal wallet in the form of an NFT. If you are near a photo spot, the AR function is activated with a button and with a click the digital object drops straight into the album. The more photo points you earn, the higher you rank in the Bronze, Silver, and Gold rankings. In addition, you can use the “Photospot Selfie” function to share your experiences with friends at the touch of a button and encourage them to experience the Grand Tour of Switzerland for themselves. Massive fun factor guaranteed!

GToS App Collectibles

«The app makes it easy to plan a road trip through Switzerland and is the reliable travel companion for guests on a Grand Tour.»

Markus Dittli, Product Owner Schweiz Tourismus

Grand Tour Switzerland App Trailer

The incredibly diverse Grand Tour of Switzerland, even easier to discover

The crisp trailer draws attention to the road trip app with audo-visual moving content. The familiar itinerary is even easier to discover with the app. The graphical elements of the app and the brand symbol of the Grand Tour have been used for complete recognition. Broken down to the three keywords “Plan, Drive & Explore”, the trailer takes just a few seconds to convince viewers.

- The planning function is presented with the Roadtrip vs eventful selection.<br />
- On the road, a line rolls up like a red carpet and shows you your route.<br />
- With a wider angle, icons appear as teasers for sights or photo spots.</p>
 

Dashboard Swiss Snow App im Schneestaub von Snowboarder:in

Swiss Snow App

Project link
arrow facing right App Store arrow facing right Play Store

Highlights of the attractive Swiss winter resorts Are presented

Winter sports enthusiasts can find hourly temperature forecasts as well as snow and location information on over 200 Swiss winter resorts in the Swiss Snow App. ​The app impresses users with its detailed filtering and search options for a personalised selection from the extensive winter database. For example, find every winter sports resort near you that has fresh snow.

The impressive app offers the following aspects:

Up-to-date: Thanks to current and relevant winter data, the app is always up-to-date and you can view the snow forecast for your favourite destination up to 7 days in advance.

Easy to use: The redesign makes the user-friendly app even easier to use.

Swiss Snow App Dashboard

Interaction Design

User Experience: Clear navigation makes the difference

The fresh and modern Swiss Snow app focuses on individualisation and interaction. Users can set their favourite winter locations and fine-tune them to display only content that is relevant to them. For example, cross-country skiers can only look at cross-country skiing temperatures, cross-country skiing conditions and the weather.

User Interface: Emotionality and simplicity as guiding design principles

The emotionality and the connection to the unique Swiss winter landscape are at the forefront of the app. Designed with large images, illustrations, icons, colours and an otherwise simple choice of colours, interactions are placed in the foreground in a user-leading manner.

Swiss Snow App Wettervorhersage und Loipenzustand

Software Development

The app has been developed using the React Native framework, which is based on JavaScript. Hybrid development offers more opportunities to create features with native elements, delivering more fluid and true apps. Two apps can be deployed with the same code base, which usually leads to faster development.

The highlights of the Swiss Snow App are:

  • Snow slider: Fun element with touch, slide and vibration for locking.
  • Information architecture: Navigation elements are different on iOS and Android.
  • Caching mechanism: Resources (documents, images) are saved in a cache to keep data up to date and maintain high performance.
  • Dark Mode: The dark screen mode not only protects the battery, but is also better for the eyes.
Swiss Snow App Dark Mode

«The intuitive app has a delightfully modern design and smart new features. There is something for every winter sports enthusiast!»

Philipp Herzig, Product Owner Schweiz Tourismus

Swiss Snow App Trailer

Vivid motion design combines the best of both worlds, combining animated film and explanatory video

A modern commercial with moving audiovisual content draws attention to a solution in the sea of apps and appeals to you emotionally. The extremely versatile functionalities of the app are explained in an informative and visually appealing manner in just 30 seconds.

The impressive Swiss Snow App Trailer contains the following aspects:

Informative: The USP of the app is described as short, crisp, fast, simple and entertaining.

Emotional: WOW, in 30 seconds you will see in full motion what the Swiss Snow App can do.

Exciting: You immediately feel like hitting the slopes at a winter sports resort and downloading the app to try it out.

 

Moving image

Impressive imagery thanks to a combination of graphic design and typography

The Swiss Snow App Trailer has been implemented with a photo-montage, i.e., images are edited and then disassembled to obtain a depth effect. It creates a feeling as if the trailer was filmed at the winter sports resort. This arouses more interest because it feels more real and you also want to be right in that place. In addition, graphic elements, surfaces and shapes as well as explanatory typographical elements are used. This allows a seamless and exciting fusion of informative content with the emotional imagery.

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